stop motion studio

Pricing Guide

delicious ads
for delicious brands

Hey there!

I'm Kate, a stop motion artist and ad creative specialising in food and beverage brands.

Most content looks great and stops there. I approach every project differently: starting with where and how the content will run, then building backwards into the creative. That means your stop motion, photography, and motion ads are designed to work in paid campaigns from the first frame, not adapted for them afterwards.

Instead of producing each format in isolation, I structure shoots so multiple assets come out of one production. The result is a consistent visual system across social, ads, and web, with fewer shoot days and more content that's actually built to perform.

— Kate

how we work

I work with brands across Germany and internationally. The process can be handled remotely, which means you can simply ship your products to my studio in Munich and I'll take care of the production.

From the first concept ideas to shooting and post-production, everything is planned in advance to create as many usable assets as possible.

You can book a one-off project, or choose a content package. Bundling formats keeps visuals consistent and is more cost-effective than producing them separately.

If you need ongoing content support, we can also work together on a monthly or quarterly retainer. This allows us to plan ahead, stay aligned with your marketing calendar, and create content consistently over time.

In the following slides, you'll find examples of how projects are structured and priced.

services

stop motion

My signature format. Handcrafted animations that bring products to life and are designed to stand out in social feeds and paid campaigns. Ideal for launches, hero moments, and scroll-stopping ads.

product and food photography

Clean, professionally lit imagery that highlights packaging, texture, and ingredients. Created to work across websites, social media, retail platforms, and advertising.

motion ads

Short, performance-focused motion pieces built from photography or stop motion. Designed specifically for paid social, campaign rollouts, and multi-format ad variations.

stop motion

what is always included in the cost

and what isn't

3 initial concepts

Sourcing props

Use of my backdrop collection

Storyboard

Stop motion animation

Post-production (color grade, clean-up, delivery in all required aspect ratios)

Sound effects

1 year non-transferable usage license for client's website and paid and organic socials

Value Added Tax (19% for German businesses)

Cost of initial shipment for client's product or product returns

Cost of project-specific props, special backdrops, and other materials

Cost for any additional contractors hired for the project

Extended license (TV, billboard, longer usage, etc.)

Any extra services (see extras)

low complexity

Always flatlay, shot overhead (camera looking down from the ceiling), minimal props or animation.

€500 – €800 excl. VAT

Current minimum project value is €800.

medium complexity

This is my most popular stop motion format. Stop motion with a duration up to 30 seconds. Can be either flatlay or front animation (camera looking straight). Includes multiple props, multi-scene transitions, more complex movement. Cost of ingredients/props is paid separately.

€800 – €1800 excl. VAT

high complexity

Conceptual stop motion with duration up to 60 seconds. Complex set design or movement, 3–5 scenes possible, depending on the props and set design. Cost of props is paid separately.

€1800 – €4000 excl. VAT

disclaimer: some of the work presented on this slide doesn't belong to me and is simply used as a reference. All copyright to original creators.

extras

hands — €100

Feature hands in the animation (pointing, clicking, interacting, etc).

stills — €50/image

Request still photographs from your stop motion to be used as product photography. Includes light retouching in Photoshop.

aspect ratios

Shoot different versions of the same stop motion, e.g. landscape and portrait orientation. Used in cases when cropping in post production isn't possible due to the concept.

music

Add music licensed for commercial use to your stop motion. Pricing depends on the licensing fee of the music library.

behind the scenes — €300

Behind the scenes footage from the creation of your stop motion for social media usage. The video would be edited into a final clip. Possible with a music overlay or voiceover in English, German or Ukrainian.

Amount of scenes

1–2

1–3

3–5

Camera angle

shot overhead, flatlay only

overhead or front animation

Variety of camera angles

Duration

usually around 10–15 sec

up to 30 sec

up to 2 min

Budget

€500 – €800

€800 – €1800

€1800 – €4000

Please note that the stop motion doesn't have to fulfill every point mentioned above to qualify for a specific complexity. Each stop motion is custom and heavily depends on props and animation unique to a project. Therefore the cost per project is calculated for each specific idea in the next step of our collaboration. Once you decide on the budget for your stop motion, I'll come up with 3 concepts for your stop motion that fall in the chosen range.

what's the process

concept development

I'll get to know your brand and develop 3 unique concepts for your brand's stop motion. Upon a signed contract and paid 50% deposit, we get started.

pre-production

I'll create a storyboard and sketch out the key frames for your approval prior to shooting. Then it's time to source or craft the props for your stop motion.

production

Once everything is prepared, it's time to set up the composition and get animating, bringing your product to life in tiny steps, frame by frame.

post-production

I'll edit, retouch and clean-up the animation in After Effects. I'll also add sound effects, text and graphics if needed. The stop motion will be delivered to you in all the required aspect ratios.

high resolution delivery

Upon the payment of the remaining 50% of the project fee, you will receive a link to your stop motion.

product and food photography

product photography

Each shoot is planned to align with your brand visuals and create assets that integrate seamlessly into your wider content strategy.

Studio-based shoot in Munich
Detailed pre-production with 3 concepts and moodboards
Professionally lit and styled photography
Retouched in Photoshop
High-resolution, fully retouched images

€80/image excl. VAT

motion design

motion paid ads

Short, performance-focused motion pieces built from your existing photography or stop motion. No new production needed.

Most brands have good visuals sitting unused. I take what you already have and turn it into ad-ready creative: with on-screen text, CTAs, sound, and aspect ratios built in from the start, not cropped in as an afterthought.

Up to 15 seconds
Delivered in 1:1, 4:5, and 9:16
On-screen text adapted for multiple ad variations
Basic sound design or copyright-free music
2 revision rounds included

€400 – €600 excl. VAT

content packages

bundle up & save

Content packages combine multiple services into one well-planned production. Instead of booking stop motion, photography, and motion ads separately, everything is created together.

Each package comes with a fixed project price, making budgeting simple. Bundling formats ensures visual consistency and is the most cost-effective way to produce multi-format content.

On the next slide, you'll find three recommended packages. If your needs differ, we can create a tailored package that fits your goals while still benefiting from bundled pricing.

recommended packages

Launch Package

1 low-complexity stop motion, up to 15 seconds
5 Product / Food Photography images
1 Motion ad

€1150 excl. VAT

Save €300 vs. booking separately

Campaign Package

1 medium-complexity / 2 low-complexity stop motions
10 Product / Food Photography images
2 Motion ads

€2150 excl. VAT

Save €750 vs. booking separately

Content Library Package

2 medium-complexity/ 4 low-complexity stop motions
15 Product/Food Photography images
3 Motion ads

€3800 excl. VAT

Save €1200 vs. booking separately

most chosen by brands running paid campaigns

retainers

retainer partnerships

For brands that need content on a regular basis, a retainer means we can plan ahead together, stay aligned with your marketing calendar, and build a consistent visual identity over time.

Rather than briefing a new project each time, you get a reserved monthly production scope, priority booking, and 10% off the standard package rates.

Retainers start from €1,000/month and are tailored to your content needs. The minimum commitment is 3 months, which gives us enough time to build real continuity across campaigns.

You can base your retainer on one of the existing content packages, or we can define a custom monthly scope together.

on-site support

extra creative hands when you need them (Munich only)

If your team needs additional creative support, I can work on-site in Munich as part of your marketing or creative team. This is ideal during busy campaign periods, production phases, or when you need focused motion design support. Minimum booking duration: 3 days. Current availability upon request. Price: €400/day excl. VAT.

What I support with

Motion design
Paid ad adaptations
Visual concepts
General design support
On-site Photography (with camera-only)

I bring my own laptop with all necessary software.

For product photography, videography, or stop motion support on-site, the required equipment must be provided by your team. I do not offer equipment rental or transport services.

If you'd like to work with my studio setup, equipment, and prop collection, please book one of the studio production services outlined in the previous sections.

let's talk about your next campaign

HELLO@KATENOVYTSKA.COM @KATE.NOVYTSKA